We’ve spent the past few weeks looking forward to the web design trends of 2016, but it’s always worth looking back to see just how far big websites have evolved in such a short space of time.
Part three of our Web Design Trends 2016. This time, we’re looking at how design and aesthetic combine to deliver an online experience.
Telling a story
It’s not just about attention spans, it’s about presentation. Nowadays, getting a brand message across takes more than just a wall of text or a few bullet points. Combine the trends of natural stock photography and personalised, illustrative presentation with increased online performance and you have the base for a rich user experience that can be classified as a journey.
For branding work, it’s also essential to have a grasp of the brand itself beyond aesthetics. This type of presentation requires deep planning, storyboarding, and a focus on what story you want to tell. It’s intensive work, but can produce great outcomes, and some beautiful, well-designed sites.
Stock photography as we know it is fast falling out of favour. This is happening for many reasons. Firstly, overuse has led to contempt. Secondly, the rise of social media and visual platforms has only highlighted the gulf between genuine photos and cheesy setups. Thirdly, the human brain is very visual, meaning that in combination with the first two points, the stock in such photography is plummeting, if you pardon the pun.
This doesn’t mean that stock photography will cease to exist (or if you pardon another pun, continued to be stocked); it’s just going to start looking far more natural, personable, and less posed.
When stock photography isn’t used, expect to see it replaced by some of the others aesthetic web design trends, such as…
2015 is coming to a close, so it’s time to look at web design trends for 2016. We’ve broken them down into categories of Design, Look and Experience. First up: The Design.
We’ll be touching on many individual trends through this feature, but it’s worth bearing in mind that most of them have evolved from the rise of smartphones and tablets. The minimalist presentation and touch-screen interaction that mobile devices require have irreversibly influenced browser design (yes, Material Design is on the list!), so expect to see its influence in all aspects of UI/UX.
Continuing from last week’s article, here we finish explaining how to understand and cater for the fears and motivations of the specific stakeholder viewing your website.
If you can provide indicative costs – DO SO. Many businesses are afraid to do this as they don’t want their competitors knowing their business or to lose bargaining power with clients, but they forget that most important of all is for clients to use their services.
This article was written By David Sime – David lectures in marketing in Glasgow and has had over 15 years’ experience in the field, having owned and directed two companies, worked with national and international B2B/B2C vendors as well as working within and directing several marketing agencies.
In my experience, what business to business websites fail to do online is to understand their target market.
This is something that B2C (Business to consumer) sites do very well, but for some reason it is overlooked within the B2B market.