Deaf Online: Considering Hearing Impaired Internet Users

After our Blind Online: Considering Visually Impaired Internet Users, we thought we’d look at the experience of hearing impaired internet users. Whilst visual accessibility is not a problem for the hearing impaired, there are some interesting insights into their experience which make for better, inclusive design.


The Sites Blocking Ad-Block

The debate about online advertising and user experience continues with news of more sites blocking Ad-block users.

As we covered in our Web Design Trends 2016 – Part Three: The Experience, advertising in the age of Ad-block is a fast-changing field. Some sites have gone in the direction of blocking users who have Ad-block installed. In December 2015, American business magazine Forbes started greeting Ad-block users with a screen urging them to turn off their software in order to continue to a 30-day “ad-light” experience.

Sites blocking Ad-block - Forbes


How to Avoid Being a Web Designer From Hell

web designer from hell - angel computer

We’re all familiar with the concept of Clients from Hell, but how do you avoid being a web designer from hell? We’ve compiled some advice to bear in mind to avoid client relations going sour.

Really know what the client wants

Obviously, your client will want a website, and may have a picture in their mind of how they want their site to look. Unless you’re very lucky, chances are that your client won’t speak web developer, so it’s your job to use initial meetings to translate their ideas into practical results. These meetings also provide a good chance to sound out your client and see how your personalities and work styles fit together (more on that later). Good ways to solidify your client’s vision and your role are to consider the following:

  • What does the client want the site to achieve?
  • What content does the client want the site to host?
  • What are the functionality requirements of the site?
  • Does the client have any examples of other sites in terms of what they would like to emulate or avoid?
  • What is the budget and the deadline?

Remember, there can be no mutual mind reading, so use the planning stage to foster a good working relationship and make a realistic plan. Never be afraid to ask a question or ask it again if it will make your life – and therefore the client’s experience – easier.


Web Design Trends 2016 – Part Three: The Experience

Part three of our Web Design Trends 2016. This time, we’re looking at how design and aesthetic combine to deliver an online experience.

Telling a story

It’s not just about attention spans, it’s about presentation. Nowadays, getting a brand message across takes more than just a wall of text or a few bullet points. Combine the trends of natural stock photography and personalised, illustrative presentation with increased online performance and you have the base for a rich user experience that can be classified as a journey.

For branding work, it’s also essential to have a grasp of the brand itself beyond aesthetics. This type of presentation requires deep planning, storyboarding, and a focus on what story you want to tell. It’s intensive work, but can produce great outcomes, and some beautiful, well-designed sites.