The Sites Blocking Ad-Block

The debate about online advertising and user experience continues with news of more sites blocking Ad-block users.

As we covered in our Web Design Trends 2016 – Part Three: The Experience, advertising in the age of Ad-block is a fast-changing field. Some sites have gone in the direction of blocking users who have Ad-block installed. In December 2015, American business magazine Forbes started greeting Ad-block users with a screen urging them to turn off their software in order to continue to a 30-day “ad-light” experience.

Sites blocking Ad-block - Forbes