Web Design Trends 2016 – Part One: The Design

2015 is coming to a close, so it’s time to look at web design trends for 2016. We’ve broken them down into categories of Design, Look and Experience. First up: The Design.

Mobile design

We’ll be touching on many individual trends through this feature, but it’s worth bearing in mind that most of them have evolved from the rise of smartphones and tablets. The minimalist presentation and touch-screen interaction that mobile devices require have irreversibly influenced browser design (yes, Material Design is on the list!), so expect to see its influence in all aspects of UI/UX.

Full-screen forms

Another knock-on of mobile-centric design that has been influencing the browser experience. A full-screen form focuses users on the action of filling in the form in question by streamlining the UI. It also give designers a space to add flourishes that enhance the brand and personality of the site.

In-browser design

Brushing up on your CSS, JavaScript and HTML can save you precious development time, leaving more space for tweaking and optimising. In-browser development tool are taking on the big beasts such as Illustrator and Photoshop, and this trend will only continue as the tools become more powerful and internet connections faster and more reliable.


This simple tile-based layout first gained popularity on Pinterest, and has been increasingly adopted in web design thanks to its ubiquity in terms of design. functionality and cross-platform translation. A card layout can be simple or complex, static or animated. They are an excellent way of conveying visual information, creating easily navigable layouts, and can be flourished with hover animations that either add flavour to the site or provide more information.

With the adoption and functionality of card layouts ever-increasing, this is one design trend that we’d gamble is here to stay.

Material design

The introduction of Google’s Material Design has set a precedent that continues to influence the look and design of the multi-platform online experience. This evolution of Flat Design and its expanding toolbox of kits, extensions, standards and guidelines have made life easier for many involved in many aspects of web design (especially with the release of Material Design Lite). Whilst there are arguments that Material Design is too restrictive, creativity often flourishes within restrictions.

We’ll be focusing on how this creativity can flourish with the aesthetic trends in our next part.


Leave a Reply

Your email address will not be published. Required fields are marked *